De'Longhi Joins as Away Corporate Partner for reest of 2008
5th June 2008
The South Sydney Football Club and De'LLonghi Australia have announced that De'Longhi will be the Rabbitohs major Away corporate partner for the remainder of the 2008 Centenary season. De'Longhi Australia will join NAB (home), Virgin Blue (training) and Trivest (sleeve) as major corporate partners of the South Sydney Rabbitohs for 2008, and are part of the growing Italian influence at the Club joining Giorgio Armani in the Rabbitohs family, playing an important role in the development of international business alliances based around a sporting club. This partnership with De'Longhi Australia is for the remainder of the 2008 season with a two-year option. The Rabbitohs will wear the De'Longhi brand on their jerseys this Friday night against the New Zealand Warriors at Mt Smart Stadium in Auckland. De'Longhi will appear on the front and bottom-back of the Rabbitohs away jersey as well as the top-back of the Rabbitohs home jersey. "We are delighted to have a company with the standing and reputation of De'Longhi involved with our Club", Rabbitohs CEO Shane Richardson said. "De'Longhi is a world-renowned brand that now has a strong link with one of Australia's iconic sporting brands in the South Sydney Rabbitohs. There is great synergy between both organisations and we are really excited about the opportunities that will open up for both us and De'Longhi through this partnership. "Our Members and Corporate Partners should be very excited to have a company like De'Longhi coming on board and supporting their Club. We hope this can become a long term partnership and we thank De'Longhi for their support in our Centenary year." Chief Executive Officer of De'Longhi Australia Paolo Albertoni said, "De'Longhi is proud to announce our first major brand sponsorship in Australia of a sporting body, the South Sydney Rabbitohs; a brand that has core values similar to ours. We wish the management, coaching staff, players, sponsors and supporters a good second half to the 2008 season. We will be cheering them on from the sidelines, starting this Friday night in New Zealand." De'Longhi is an Italian-based multinational company that turns over AU$2.4 billion worldwide and AU$100 million in Australia per annum, specialising in electrical appliances. De'Longhi is the market leader in Australia in portable heating and small domestic appliances including coffee machines, as well as kitchen machines through their Kenwood brand. De'Longhi Australia is a wholly owned subsidiary of De'Longhi Group whose headquarters is in northern Italy. The core values of De'Longhi are design, innovation and Italian-ness.
De'Longhi also proudly show the Rabbitohs brand on their 18ft skiffs, on Sydney Harbour regattas.