Budget Direct 2026 Sleeve Jersey Sponsorship
3rd November 2025
The South Sydney Rabbitohs today announce an exciting new partnership with Budget Direct, Australia’s most award-winning general insurer, expanding the local brand’s presence into NRL heartland for the next three seasons. As the Official Insurance Partner and Official Sleeve Partner of the Rabbitohs, Budget Direct will become an integral part of the Rabbitohs family with the partnership encompassing fan engagement initiatives, interactive activations, logo placement on team apparel and signage, and support of grassroots and community programs. Budget Direct will be seen on the sleeve of the Rabbitohs NRL jerseys. Aqualand depart after first joining the Club on the jersey in 2019.
As a result, Ingenia Holiday Parks have moved to the lower back of the jerseys.
Rabbitohs CEO, Blake Solly, is delighted to welcome Budget Direct on board with the Club. "It’s fantastic to welcome Budget Direct to the Rabbitohs family as a Premier Partner and our Official Insurance Partner," Mr Solly said. "Their proven track record and passion for excellence and community make them a great fit for our club. Budget Direct’s continuous investment in the NRL demonstrates their genuine commitment to the game and the broader Rugby League community. We’re excited about what we can achieve together — from delivering new experiences for our Members and fans to strengthening the Rabbitohs’ partnerships heading into 2026. Their support will not only enhance our football operations, but also strengthen the programs that make such a difference in our local precinct and beyond. We thank Budget Direct for their support and look forward to a successful partnership."
Jonathan Kerr, Budget Direct Chief Growth Officer, said the partnership is a natural fit between two trusted and passionate Australian brands. "The Rabbitohs have a rich heritage, a massive and loyal fan base, and deep community roots - values that align perfectly with who we are at Budget Direct. We can’t think of a more iconic partnership for us when it comes to rugby league in NSW," Mr Kerr said. "We’re excited to partner with a club that means so much to its members and supporters, and to contribute to the next generation through the 'Budget Direct Rabbitohs Grassroots & Growth Program.' This program allows Budget Direct to support initiatives like the Souths Juniors football program, Rabbitohs OzTag, and Rabbitohs Touch community development program, and will also grow to include wider Rabbitohs community development activities. It’s important to Budget Direct that our sponsorship also helps the Rabbitohs foster local talent and continue their great work in the local community."
Known for its fully-featured cover, industry-challenging prices, and customer focused service, Budget Direct is the insurance industry’s reigning premiers, as winner of Canstar’s, Money Magazine’s and WeMoney’s 2025, Australian Insurer of the Year awards.
Ref - SSFC [Viewed 9 Nov 2025] / FN-1